Midaz Branding Guidelines

To ensure brand consistency and proper representation of Midaz, please follow these guidelines when using our logos, colors, fonts, trademarks, and other branding assets.

Project Branding Guidelines and Assets

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Logos

Primary logo

The primary Midaz logo should be used in all official communications and primary branding efforts, as shown in Figure 1.

Figure 1. Midaz's primary logo.

Secondary logo

The secondary logo, often referred to as the “logomark,” is suitable for instances where the primary logo is inappropriate due to size or layout constraints, as shown in Figure 2.

Figure 2. Midaz's secondary logo.

You can download the official logos for Lerian and Midaz in various formats here.

Lerian and Midaz colors

The Midaz brand uses the following color palette to maintain a unified visual identity:

• Primary Color: #FFD33B (Yellow)

• Secondary Color: #18181B (Black)

• Complementary Color: #3B4DFF (Blue)

Extended palette

The expanded color palette offers more design flexibility in addition to the primary colors. It includes complementary colors that maintain visual harmony with the primary colors. These colors can be used in marketing materials, presentations, and other communications as long as they adhere to the branding guidelines.

Figure 3. Midaz's extended palette.

Fonts

For consistency across all mediums, use the following fonts:

• Primary Font: Poppins

• Secondary Font: Inter

These fonts should be used in all presentations, marketing materials, and official documentation.

Usage Restrictions and Permissions

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Do

• Use the official Midaz logos and colors as provided in the assets package.

• Maintain the aspect ratio of the logos; do not stretch or distort them.

• Use the Midaz branding assets to indicate a connection with or support of the Midaz project.

• If possible, refer to Midaz's GitHub repository the first time that you mention the product in your documentation or presentation.

Do Not

• Alter the logos in any way, including changing colors or adding effects.

• Use Midaz branding assets in a manner that falsely implies affiliation, endorsement, or sponsorship by Midaz.

• Use our trademarks in any way that is misleading or likely to cause confusion about the source of the goods or services.

Permissions

For use of Midaz branding assets in publications, promotional materials, or other instances not explicitly covered by these guidelines, you must obtain written permission. Please contact [e-mail] for inquiries.

Trademark Policy and Guidelines for Using Project Trademarks

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Trademarks

• Midaz® is a registered trademark of Midaz Inc. and must be used following this trademark policy.

Guidelines for Use

• Referencing Midaz: When mentioning Midaz in text, always capitalize the “M” (e.g., Midaz).

• Correct Symbols: Use the registered trademark symbol (®) with the most prominent use of the trademark in any single piece of communication.

• Product Naming: Do not incorporate the Midaz trademarks into your own product names, service names, trademarks, logos, or company names.

Unauthorized Usage

Unauthorized use of the Midaz trademark, or any confusingly similar names or marks, is strictly prohibited and may result in legal action.

Summary

We appreciate your compliance with the Midaz branding guidelines. This helps us maintain a consistent and recognizable identity. If you have any questions or require further clarification, please reach out to our branding team at [e-mail].

By following these guidelines, you help preserve the distinctive and unified appearance of Midaz, ensuring that our brand remains strong and recognizable across all platforms.